At the design stage, concepts created by examining consumer needs and market analysis are shaped into real cars.

Through the use of Computer Aided Design (CAD) and Computer Aided Engineering (CAE), 3D design systems are used to create the vehicle's body, chassis, interior and exterior, along with its electronic components and wiring.

Then we put it through crash tests, durability tests, driving tests, and braking tests as well as tests conducted under conditions of intense cold and heat.

That way, we can ensure the finished product looks good, performs safely and feels great to drive. To see our designers' visions for the future of motoring, take a look at our concept cars.